Think you don't need a website?

Think Again.

You may believe your business cannot benefit from having a website or that a beautiful professional website is not within your budget, or maybe you think because you don’t use a computer or a smartphone, neither do your potential customers.
These are misconceptions.
Your company or idea needs a professional website, no matter what size your business or venture. The world is becoming more technological every day, in order to maintain and grow your customer base, you are going to have to have a Professional Online presence.

Credibility

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a proper website.
If you already have a website but it is "home-made" or looks like it was designed in the eighties, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence in your brand.
For the Home-based or Freelance Entrepreneur, credibility is particularly important if you do not have a Brick and mortar Store front to promote your products or services.

If your website looks anything like this, it is hurting your bottom line, because

having a bad website is just as bad and maybe worse then no site at all.

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This site is only 5 or 6 years old, but it looks much, much older.

Would you trust this company to be at the top of it's game?

What feeling does this site engender?

Does it inspire confidence in their services? Unlikely.

Cost Effectivness

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website depends on what you need your website to do, once it's up and running, a website for a small business generally costs under $100 a month to maintain. When you consider the potential market you can reach with a website, compared with the cost of a newspaper ad which can run you hundreds of dollars for ONE days worth of advertising, a website is a very cost effective way to promote your business or venture. 

Visitors to this sample site immediately know what the site is for, there is no ambiguity about what their service is.

Hairstyling, for a new and better you.

Click to enlarge

 

The message is clear, the site is clean and modern, the photographs are crisp and professional looking, the copy is to the point. Looking at this landing page, what do you feel, does it invoke confidense in their services? Look again at the outdated site for legal services above and then look at the hairstyling site. There is obviously a clear winner.

Showcase your assets

You can think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. 
No matter what you’re in, a website is a great place to showcase your assets.

Time is Money

Providing information to your customers takes time, whether it’s on the phone, face-to-face, or in emails. With an online presence you can provide a great deal of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, 24 hours a day, 7 days a week, saving you time. And what is time? Time is money!
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